promotional mix

promotional mix
s mix de comunicació
Economia. Empresa
Def. del Termcat: Conjunt de comunicacions, que comprèn fonamentalment la publicitat, la promoció de vendes, el màrqueting directe i les relacions públiques, de què se serveix una organització per a donar-se a conèixer, informar el mercat i persuadir-lo perquè compri els seus productes o serveis i per difondre els compromisos de tipus social que té assumits.

English-Catalan dictionary. 2013.

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  • Promotional mix — Not to be confused with Marketing mix. There are seven main aspects of a promotional mix.[1] These are: Advertising Presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television,… …   Wikipedia

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  • promotional mix — An organization s total promotional effort, including personal selling, advertising, publicity, public relations, and sales promotion The promotional mix attempts to attain integrated marketing communications …   Big dictionary of business and management

  • Promotional recording — A promotional recording, or promo (recently known as a radio single), is a recording issued on vinyl, CD, cassette tape, VHS, or DVD and distributed free in order to promote a commercial recording. Promos are usually sent out to music radio and… …   Wikipedia

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  • Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

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  • Blood on the Dance Floor: HIStory in the Mix — Remix album / Studio album by …   Wikipedia

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